Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Gyms & Fitness Studios · Leeds
Forge Strength Club
An independent strength gym competing with budget chains, hiding its membership price behind an enquiry form, and publishing its class timetable as a downloadable image.
Why it looks like this.
Forge is set out like an athletic poster rather than a gym brochure. The hero is a single composition: a giant italic FORGE in molten orange runs the full width of a chalk-white panel, and a cut-out member, hands on hips, stands in front of it, so the word sits behind him the way a club name sits behind a player on a matchday poster. A 25 kg bumper plate, modelled and lit in Blender, rolls in from the right as the page loads and keeps turning as you scroll; further down it rolls the whole length of a black band of terms (no joining fee, no contract, free trial with no card), turning exactly as far as it travels. The £38 monthly price is outlined at the top right, and the next beginners' class, with its eight places shown as bars, sits in a card at the bottom left. Kanit Black Italic gives the headings forward lean and weight. Barlow keeps the timetable and prices easy to scan. Chalk, iron black and molten orange keep it clearly apart from the neon-on-black look most gyms use. An hour-by-hour busyness chart grows as it comes into view and tells a nervous beginner exactly when the platforms are quiet.
Palette
Chalk#ECEAE4
Iron#111110
Molten#FF4A1C
Rubber Mat#E2DFD7
Plate Grey#5B5954
Typography
- Display
- Kanit
- Body
- Barlow
On the page
- Hero
- Membership
- Timetable
- The room
- Coaches
- Free trial
What this build does differently.
Giant FORGE wordmark behind a cut-out member
The hero reads like a club poster and shows a real-looking member, not a stock bodybuilder, before anyone reads a word.
Blender bumper plate that rolls in and turns on scroll
A memorable signature that belongs to a strength gym, and it rolls the length of the terms band so the no-contract message gets noticed.
£38 a month in the hero and full tiers on the homepage
Showing the price, with no joining or admin fee, removes the form most gyms put in the way.
Colour-coded weekly timetable with bookable classes
Beginners, powerlifting, Olympic and women's sessions are easy to find, and each class books a place in one tap.
Hour-by-hour busyness chart and named coaches
Tells a nervous newcomer when the platforms are quietest and who they would actually train with.
More of our work
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See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.