Websites for beauty salons
Websites for beauty salons and aesthetic clinics that handle long treatment menus without turning into an unreadable price list.
What they need →Websites for gyms & fitness studios
Websites for gyms & fitness studios that win the work.
Websites for gyms and studios where the real job is answering "would I feel out of place here" before anyone gets near a membership price. From £99 a month, live in 3 working days.
Your customers
How people actually choose a gym.
Joining a gym is an emotional decision dressed up as a practical one. The unspoken question is whether they will feel judged, and everything on the site is read through that lens. Photographs of very fit people mid-lift answer it badly for most of the market. Practical questions follow: what does it cost, is there a contract, when is it quiet, is there parking, do I have to talk to anyone. Class-based studios have a different pattern again - those customers book individual classes before they commit to anything, so the timetable is the product.
When demand peaks. January is overwhelming, September is the second peak, and summer is consistently the quietest period.
The problem
What most gyms & fitness studios websites get wrong.
Gym websites hide the price behind an enquiry form because the industry believes membership is sold in person. All that achieves is losing everyone who will not fill in a form to find out a number. The second failure is the timetable as a downloadable PDF, or an image, when it is the most-visited page on a studio site and needs to be live, current and bookable. The third is imagery that implies you must already be fit to belong there.
What it has to do
The jobs a gym website is built for.
Free trial or day pass booking
Lets someone experience the place before committing, which is how memberships actually convert.
Membership sign-up online
Removing the sales conversation converts a substantial share of people who would never walk in.
Class booking
For studios, the timetable is the product and the primary conversion.
The pages we build for you
- Home
- Who this gym is for, and what it costs.
- Membership and prices
- Plainly stated, with contract terms.
- Timetable
- Live, current and bookable.
- Facilities
- Real photographs of the actual gym floor.
- Personal training
- Trainer profiles and specialisms.
- Free trial
- The lowest-commitment entry point.
What moves the needle
- Membership prices and contract terms shown without an enquiry form
- Hiding the price loses more members than the sales conversation wins.
- A live, current class timetable - not a PDF or an image
- It is the most-visited page on any studio site.
- Photographs of your actual gym, including quiet periods
- Answers the real question, which is whether they will feel comfortable there.
- Free trial or day pass booking
- Converts hesitation into attendance.
- Opening hours, parking and access details
- The practical blockers people check last before joining.
Trust signals we put on every page: Real facility photography · Trainer qualifications · Member numbers where genuine · Clear contract terms
Concept build
What a gym website could look like.
Forge is set out like an athletic poster rather than a gym brochure. The hero is a single composition: a giant italic FORGE in molten orange runs the full width of a chalk-white panel, and a cut-out member, hands on hips, stands in front of it, so the word sits behind him the way a club name sits behind a player on a matchday poster. A 25 kg bumper plate, modelled and lit in Blender, rolls in from the right as the page loads and keeps turning as you scroll; further down it rolls the whole length of a black band of terms (no joining fee, no contract, free trial with no card), turning exactly as far as it travels.
The market, in real numbers
5,655
gyms and fitness facilities registered across 368 UK local authorities.
Source: ONS UK Business Counts, SIC 93130, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Westminster | 95 |
| Leeds | 80 |
| Buckinghamshire | 70 |
| Hackney | 60 |
| Wandsworth | 60 |
| Glasgow City | 60 |
| Cheshire East | 55 |
| Camden | 55 |
| Islington | 55 |
| Belfast | 55 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Gyms & Fitness Studios: what people ask us
Should I put my prices on my website?
Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".
Can you add online booking?
Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.
Can our class timetable update itself?
Yes, and it should. A timetable published as a PDF or an image is the most common mistake on gym and studio websites - it is the most-visited page on the site, and it needs to be current, readable on a phone and bookable in a tap.
Related businesses and guides
Websites for clinics & private healthcare
Websites for private clinics - physiotherapy, podiatry, osteopathy and allied health - where the visitor usually has a specific problem and wants to know if you fix it.
What they need →Websites for photographers
Websites for photographers where the site has to disappear behind the work - and load fast while carrying a hundred large images.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Website Maintenance
Ongoing website maintenance and support for small businesses - changes, updates, monitoring and someone to WhatsApp - included in every plan from £99 a month.
Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your gym phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.