Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Tree Surgeons · Barnstaple
Oakline Tree Surgery
A three-person arborist crew in north Devon doing reductions, fells, stump grinding and hedge work, plus storm call-outs every winter. Homeowners worry about cowboys, about damage to the house and about whether they are even allowed to touch the tree, and the current site answers none of it.
Why it looks like this.
Oakline opens as a kinetic poster. On a charcoal ground the promise is set in three enormous League Gothic lines, SAFELY, LEGALLY and TIDILY, in bone, hi-vis lime and an outline, stacked in front of a cut-out photograph of a climber roped into a reduced trunk. As you scroll the scene pins and each word splits down the middle, the halves sliding apart to reveal the climber, while a lime 'send a photo' badge rolls into place. Small Martian Mono labels do the talking around the edges: services, what happens on every job, the storm line and coordinates. A slanted lime credentials band runs under the hero, then the prices are a list of huge condensed rows that flip to lime on hover with a photo tilting in. The permissions section is a paper job sheet with ticks that draw themselves and a red 'checked' stamp. Storm damage gets a full-bleed dark photo with a drifting outlined STORM, and the quote form asks for two photos: the whole tree and the way in.
Palette
Charred Oak#141613
Hi-Vis Lime#C8F03C
Sawdust Paper#EEEBE3
Wet Bark#3A2C21
Lichen Grey#A9ADA2
Typography
- Display
- League Gothic
- Body
- Sofia Sans
On the page
- Split-word hero
- Credentials band
- Typical prices
- Permissions
- Storm damage
- The finish
- Free quote
What this build does differently.
A split-word hero that opens to reveal the climber
Tree work worries people. Leading with safely, legally and tidily, then showing the crew at height, answers that worry and is hard to forget.
Storm line in the hero, the nav and its own section
Emergency callers with a tree on the roof need the number before anything else.
Priced service list with photo previews, from £120 stump grinding
Starting prices tell homeowners straight away whether the job fits their budget.
Pre-work checks job sheet for TPOs, conservation areas and nesting birds
Customers rarely know the rules, and seeing that the firm checks them removes a reason to delay.
Finish section showing sectional work, chipping and the raked lawn
The tidy result is what the customer is really paying for.
Quote form with uploads for a whole-tree photo and an access photo
Access sets the price as much as size, so simple jobs can be quoted without a visit.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.