Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Plasterers & Renderers · Taunton
True Level Plastering & Rendering
A plasterer and his labourer doing skims, re-plasters, ceilings and external render around Somerset. The work is mostly booked two to four weeks out, and most enquiries currently arrive as vague texts with no room size and no photo, which means two or three rounds of messages before anyone gets a price.
Why it looks like this.
A plasterer sells flatness, so the page is a hard Swiss grid of ruled cells on a grained plaster ground, closer to a spec sheet than a brochure. A header strip of bordered cells holds a spirit-level logo, mono links, a green-dot 'Next free week' and the phone number. Under it, TRUE LEVEL runs edge to edge in extra-wide Syncopate, the second word in outline. The signature is the wall itself: the hero pins, and as you scroll a rendered steel trowel sweeps three passes across a scratched grey float coat, leaving a pink skim behind it band by band, while a readout counts the pass from 01 to 03 and the deviation from ±6 mm down to ±1 mm over a two-metre straight edge. Prices come straight after, first explaining why walls, ceilings and render are priced differently, then a ruled table with wide figures. The four coats stack up as sticky cards, the process ends with the actual drying card left on the wall, and the quote form asks for the job, the three room sizes and a photo. Martian Mono labels and Schibsted Grotesk keep it plain.
Palette
Plaster Ground#E6E3DC
Trowel Ink#141414
Pink Skim#E0A792
Terracotta#8F3419
Dry Finish#F1EFEA
Typography
- Display
- Syncopate
- Body
- Schibsted Grotesk
On the page
- Hero wall
- Prices
- The coats
- Process & drying card
- External render
- Get a price
What this build does differently.
Scroll-driven trowel sweep from float coat to finished skim
Shows what a dead-flat finish looks like against a rough wall, which is the whole job, before a word of sales copy.
Price table straight after the hero, with a 'how we price' explainer
Answers 'how much to skim a room?' and explains why a ceiling costs more than a wall before anyone haggles.
Next free week in the header
Tells the customer how far out the diary is before they have to ask.
Quote form asking for job type, room sizes and a photo
Gets from first message to a fixed price in one reply instead of three.
Four coats as stacking cards, and the drying card shown in full
Covers the mess and aftercare worries that put people off booking a plasterer.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.