Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Bakeries · Totnes
Crumb & Crust Bakery
An independent sourdough and pastry bakery with a shop on the high street, a weekend queue and a small celebration-cake order book. It sells out of the popular bakes by eleven, disappoints late customers every Saturday, and takes cake orders on scraps of paper at the till.
Why it looks like this.
Bakery regulars mostly want to know what is on the rack and how to beat the Saturday sell-out, and they buy with their eyes, so the first screen is a packaging bento rather than a banner. A dark crust-brown tile carries the headline in chunky Caprasimo, "Baked this morning. Usually gone by lunch.", with flour dust drifting up through it. Beside it, a tall butter-yellow tile holds a Blender render of the bakery's own kraft paper bag, stamped with the Crumb & Crust mark, a baguette standing out of the top. Smaller tiles hold a cut-out croissant with its price, a 48-hour ferment stat, the Thursday pre-order deadline, and an "out of the oven" flap board that flips through this morning's bakes like a station departures board. Further down, each bake is a card that turns over as you scroll to reveal when it usually sells out on a Saturday, with a meter and allergens on the back. A clock hand sweeps from 9pm to 8am as you read the overnight bake. Flour cream, crust brown and butter yellow come from the bakes themselves, and Albert Sans keeps prices and allergens clear.
Palette
Flour Dust#FBF4E9
Dark Crust#33200F
Salted Butter#F6C94E
Proving Dough#F4E8D4
Toasted Glaze#8A4A10
Typography
- Display
- Caprasimo
- Body
- Albert Sans
On the page
- Packaging bento
- Today's bakes
- Saturday pre-order
- Overnight
- Celebration cakes
- Honest advice
- Find us & wholesale
What this build does differently.
Packaging bento hero with a flap board of today's bakes
The shop feels like a real brand at first glance, and the board shows what came out of the oven and when.
Bake cards that flip to show sell-out times
Customers see when a bake usually runs out on a Saturday, so they turn up in time or pre-order.
Saturday pre-order with an example order ticket
Popular bakes are set aside before the rack is filled, which ends the disappointment for late customers.
Celebration cake order form with an allergies field
Cake orders arrive complete and in writing instead of on scraps of paper at the till.
Overnight bake clock from 9pm to 8am
The 48-hour ferment and hand-shaping explain the price and the early sell-out.
More of our work
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See the build →Saltbox Kitchen
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See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.