Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Photographers · Norwich
Hallow Field Photography
A wedding and portrait photographer whose website takes eight seconds to load because every image is a full-resolution JPEG, and whose homepage is an autoplaying slideshow the visitor cannot control.
Why it looks like this.
Hallow Field opens like a lookbook. There is no slideshow and no text over a photograph. The first screen is fibre-paper cream with the name split into two huge Bodoni Moda words: 'Hallow' at the top left and an italic 'Field' at the bottom right. Between them runs a contact sheet of six black-and-white frames. On load the six prints start in a single pile in the centre and are dealt out to their places in about a second and a half, while the letters rise out of their masks. Where the type crosses a photograph it inverts, so the words seem to sit in the prints. Every picture is toned to the same warm monochrome so the work reads as one body of work. 'Selected frames' is an asymmetric editorial wall, and any frame opens full size in a lightbox with previous and next, built with no JavaScript. 'One Saturday' pins a strip of film, complete with sprocket holes and amber edge print, and slides it sideways as you scroll while a large clock rolls from 10:45 to 22:15. Prices are listed plainly in a numbered list, and hovering a collection changes the photograph beside it. The page ends on a date-first enquiry form.
Palette
Fibre Paper#EEE9E1
Darkroom Black#13110F
Proof Grey#E4DDD2
Sepia Stone#5E5750
Edge-print Amber#E9B872
Typography
- Display
- Bodoni Moda
- Body
- Mulish
On the page
- Hero
- Introduction
- Selected frames
- A whole day
- Collections
- Process & review
- Check a date
What this build does differently.
A contact sheet that deals itself out on load
The page opens as the work itself, so couples judge the photographs within a second, with no slideshow to wait for.
Giant split wordmark that inverts over the prints
Gives a fine-art, editorial first impression that no template portfolio has.
'One Saturday' pinned film strip with a rolling clock
Shows that clients receive the whole day, around 700 frames, rather than a highlight reel.
Selected frames that open full size in a lightbox
Couples can look at a picture properly, the way their own gallery will look, without leaving the page.
Collections with plain prices and a 'most couples choose this' marker
An upfront price filters out enquiries that were never in budget and saves both sides time.
Date-first enquiry form
The date is what runs out, so asking for it first turns browsers into real bookings.
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See the build →Saltbox Kitchen
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See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.