Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Car Valeting & Detailing · Exeter
Glossworks Valeting
A two-van mobile valeting and detailing business covering Exeter and fifteen miles around it. Almost all of its work came through a social media page that showed great photos but no prices, no packages and no way to book, so every enquiry began with the same three questions in the direct messages and many drifted off before a date was agreed.
Why it looks like this.
Detailing is sold on one thing: how the paint looks afterwards. So the page is built like a dark product launch, one studio and one light. The hero follows the dark-spotlight layout of premium hardware launches: a huge, hairline-thin "SHINE" in Saira at its widest cut spans the screen, and a Blender film of a curved black panel, beaded with water, rises under it as a studio light slides across the lacquer. A band of light runs through the chrome letters on the same eight-second beat as the film, so type and film read as one shot. Everything that has to be read sits on clean black above the panel: a short headline in Michroma, the plain-English offer and the two buttons. Below it, the page reads like a spec sheet. A before and after of the same car wipes itself into place as you scroll, then hands the divider to you. Packages work like a car configurator: six rows with prices in the open, and hovering or focusing a row swaps the photo in a sticky frame beside it. "How the day runs" draws a teal light line through four steps, and the photo strip wipes up out of the dark. Black, chrome and one electric teal, used only where the page wants you to act.
Palette
Studio Black#010101
Chrome#D9DEE5
Electric Teal#19E3C1
Panel#0C0D10
Brushed Steel#9AA1AB
Typography
- Display
- Saira (expanded, thin)
- Body
- Titillium Web
On the page
- Hero film
- Spec strip
- Before and after
- Package configurator
- How the day runs
- Proof
- Area and quote
What this build does differently.
Hairline chrome "SHINE" with a light sweep
It shows the product, gloss, before a word is read. The sweep matches the beat of the hero film, so the page feels like one studio shot.
Blender film of a beaded, coated panel
Water beading is what customers photograph after a ceramic coat. The film shows it without borrowing anyone's car or brand.
Scroll-driven before and after
Swirl marks against corrected paint is the most persuasive thing a detailer can show. The divider wipes in on scroll, then the visitor can drag it.
Package configurator with prices in the open
It answers "how much for a full valet?" before the message is sent, which is where the social-only approach was losing people.
"How the day runs" light line
Tells a first-time customer they need to provide nothing: no tap, no socket, no drive to a unit.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.