Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Florists · Harrogate
Petal & Stem Florist
An independent florist with a shop, a local delivery van and three quite different kinds of work: same-day bouquets, funeral tributes and weddings. Online relay networks take a cut of the same-day trade, and the site treats a grieving family and a bride planning eighteen months ahead exactly the same.
Why it looks like this.
A florist serves three very different customers: someone who needs a birthday bunch today, a grieving family, and a couple planning a wedding a year ahead. The page is laid out like a flower journal. A deep-green rail on the left holds the script logo and a numbered contents list (Today, A farewell, The big day, The shop), with a stem-thin line that fills as you read. The hero is one slim arch of dark-garden peonies with "Flowers for today," set huge across it in the light, high-contrast Playfair; the words turn ivory exactly where they cross into the photograph. As you scroll, the arch opens into a full-bleed still life, the words part, and the rest of the line, "for a farewell, or for the big day", arrives with three routes. Blender-rendered petals drift past at three depths. Below, numbered spreads handle each occasion: a pick-a-price same-day order with a 1pm timeline, a quiet deep-green funeral spread led by the phone number, and a blush wedding spread. A seasonal flower calendar runs between them.
Palette
Petal Ivory#FBF6F1
Deep Stem#1D2A22
Blush#F2E1DC
Dusty Peony#9E3A5A
Faded Rose#E7B3BD
Typography
- Display
- Playfair
- Body
- Schibsted Grotesk
On the page
- Hero arch
- Contents
- 01 Today
- 02 A farewell
- 03 The big day
- In season
- Visit the shop
What this build does differently.
Hero arch that opens into a full-bleed still life on scroll
The first screen feels like a luxury florist, and the three occasions are introduced one after another rather than all at once.
Sticky side rail with numbered contents and the 1pm cut-off
Whichever customer arrives, their route and the same-day deadline are always one glance away.
Pick-a-price bouquets with a delivery postcode checker
Same-day orders come directly to the shop instead of through a relay network that takes a cut.
Quiet, phone-first funeral spread
Grieving families can talk to a person instead of filling in a sales form, and no petals or sales devices intrude.
Three-step wedding consultation route
Couples planning far ahead are invited to a free consultation rather than a checkout.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.