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Websites for florists

Websites for florists that win the work.

Websites for independent florists that take same-day orders directly, rather than losing them to national order-gathering sites that pass the job back to you for a cut. From £99 a month, live in 3 working days.

The Petal & Stem Florist website on a phone
Your customers

How people actually choose a florist.

Florist customers arrive with an occasion and, often, a deadline. The same-day buyer has forgotten a birthday or an anniversary, is at work, and searches "flower delivery" plus a town at eleven in the morning. They want to see a bouquet, a price and a cut-off time, and they will buy from whichever site gets them there in the fewest taps. Many of those searches are answered by national relay and order-gathering websites that take the order and pass it to a local florist, keeping a share of the price, so a direct site that ranks locally is worth real money. Sympathy orders are different: people often order through the funeral director, and the family want reassurance that the tribute will arrive on time and look right. Wedding clients are the slow, high-value group - they book a consultation many months ahead, look at your previous weddings closely, and want to know if you work at their venue.

When demand peaks. Valentine’s Day and Mother’s Day are the two biggest days of the year by a distance. Christmas wreaths and the summer wedding season follow; sympathy work is steady year-round.

The problem

What most florists websites get wrong.

The biggest problem for most independent florists is that their own website cannot actually take an order. A gallery and a phone number lose the same-day buyer to a national site that has a basket and a delivery date picker. The second problem is pricing: florists are nervous about publishing prices because every bouquet is different, but "prices on request" does not work for a gift bought in three minutes. Selling by price point - a florist’s choice at three sizes - solves it honestly. The third is mixing everything together: someone arranging a funeral should not have to scroll past Valentine’s promotions, and a bride should not be sent to the same checkout as a birthday bouquet. The site needs clearly separate routes for everyday gifts, sympathy, and weddings and events.

What it has to do

The jobs a florist website is built for.

  1. Direct online orders with delivery date

    Every direct order keeps the full price instead of a relay site’s share of it.

  2. Wedding consultation bookings

    The largest orders of the year, booked well in advance.

  3. Sympathy and funeral tribute orders

    Time-critical orders that need reassurance and a reliable process.

  4. Subscriptions and corporate contracts

    Weekly flowers for offices, hotels and restaurants smooth out the calendar.

The pages we build for you

Home
Order for today, the cut-off time, and routes to occasions.
Shop
Bouquets by price point with delivery date selection.
Sympathy and funerals
Tributes, how ordering works with funeral directors, and delivery times.
Weddings
Real weddings, venues worked at, and consultation booking.
Delivery information
Areas, cut-off times, charges and what happens if nobody is in.
Subscriptions and business
Regular flowers for homes and businesses.

What moves the needle

A proper checkout with delivery date and a same-day cut-off
Without it the same-day buyer goes to a national site.
Florist’s-choice bouquets sold by price point
Lets you publish prices honestly when every arrangement is different.
Delivery areas and charges by postcode or town
Buyers are often sending to somewhere they do not live.
Card message field and a gift note
Half the point of sending flowers is the message.
A separate, calm sympathy section
Grieving customers should not have to wade through gift promotions.
Wedding portfolio organised by venue
Couples search for florists who know their venue.

Trust signals we put on every page: Photographs of your own arrangements, not stock bouquets · Clear delivery area and cut-off times · Weddings shown by named venue · British Florist Association membership, where held

Concept build

What a florist website could look like.

A florist serves three very different customers: someone who needs a birthday bunch today, a grieving family, and a couple planning a wedding a year ahead. The page is laid out like a flower journal. A deep-green rail on the left holds the script logo and a numbered contents list (Today, A farewell, The big day, The shop), with a stem-thin line that fills as you read.

The market, in real numbers

7,220

shops selling flowers, plants, seeds and pet supplies registered across 375 UK local authorities.

Source: ONS UK Business Counts, SIC 47760, 2025. Open Government Licence v3.0.

Local authorities with the most shops selling flowers
Local authorityBusinesses
North Yorkshire105
Somerset95
Cornwall85
Cheshire East75
Wiltshire75
Birmingham70
Dorset70
Buckinghamshire65
County Durham60
Leeds60

£299to set up

£99a month

3working days to launch

You approve it before anything goes live.

Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.

Questions

Florists: what people ask us

Is it worth taking orders on my own site instead of through a relay network?
For most independent florists, taking orders directly is worth it because you keep the whole order value. Relay and order-gathering websites can bring volume, but they keep a share of each order and own the customer relationship. Your own site needs a proper checkout, delivery dates and a same-day cut-off to compete, and many florists run both side by side.
How do I sell bouquets online when every one is different?
Sell by price point rather than by exact design. A florist’s-choice bouquet at three or four sizes, with example photographs and a note that stems vary with the season, is honest and easy to buy. It keeps your creative freedom and gives the same-day buyer a price and a button.
Should I put my prices on my website?
Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".

Related businesses and guides

Let’s get your florist phone ringing.

£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.

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