Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Yoga & Pilates Studios · Exeter
Stillwater Yoga
A small, independent yoga studio in St Thomas, Exeter, with fourteen mats, two teachers and a loyal crowd of regulars. Most new students arrive nervous: they think they are not flexible enough, not fit enough, or that everyone else will know what they are doing. The site has to lower that barrier, show the week's timetable plainly, and make booking a first class feel like the easiest thing in the world.
Why it looks like this.
The hero is a poster about one thing: the breath. A still, misty lake sits in a round window at the centre of the page, and the window itself breathes, opening for four seconds and closing for four. Huge soft italic words sit behind it and read "breathe in." then "breathe out." in time with it, a small bead travels once round the window per breath, and faint ripples spread out on every exhale. Scroll, and the window keeps opening until the whole lake fills the screen, the camera easing back from the little island of pines, and the studio introduces itself over the mist: one quiet room above Cowick Street. Further down, the class index swaps its arched photo as you read down the list, the timetable rises in one line at a time, and the first-class photo wipes open like a mat being rolled out. It is all CSS with no script, and anyone who prefers reduced motion sees the window resting open with every word readable. Fraunces with its soft axis turned up gives the type a warm, hand-made roundness, set in italic for the moments that matter; Inter keeps the timetable and prices clear. The palette of mist, sage, clay and a green-black ink comes from the lake at dawn and from the room itself: limewashed walls, cork blocks and linen bolsters.
Palette
Mist#EFE8E2
Sage#A7B8A0
Clay#8F5237
Moss#465841
Ink#23261F
Typography
- Display
- Fraunces (soft, italic)
- Body
- Inter
On the page
- Home
- Timetable
- Classes
- Prices
- Your first class
- Find us
What this build does differently.
A window that breathes
The first thing a nervous beginner does on the site is take a slow breath along with it. It says more about the classes than any paragraph could, and it is the moment people remember.
A pinned scene into the lake
Scrolling opens the window to the whole view, so the page slows down before it starts selling. The studio's promise, one quiet room and nowhere else to be, arrives on the mist rather than in a block of copy.
The whole week on one page
The timetable is the most-visited page on any studio site. Here it lives on the home page, with length, teacher and mats left, so nobody has to dig through a booking app to find out what is on tonight.
First-class reassurance up front
Beginners worry about flexibility, kit and etiquette. Four short answers sit right under a photo of someone resting, before those worries become a reason not to come.
Honest, simple pricing
An £8 first class and three plain options on one row, with no joining fee. People book when they can see the whole price.
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See the build →Want something like this for your business?
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