Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Accountants · Cambridge
Penrose Accounting
An accountancy practice whose website is indistinguishable from every other practice in the city: the same proactive-advice language, no prices, and no indication of which kinds of business it actually serves.
Why it looks like this.
Penrose is designed like a finance app's launch page rather than a practice brochure. A light, ledger-grey hero with a faint grid carries one line in light Urbanist: 'Monthly fees, published', with the last word in Newsreader italic. Below it, a rounded window holds a Blender coin (silver rim, navy enamel, a raised pound sign), and six small dashboard cards float loosely round it: the fixed £95 fee with twelve identical monthly bars, £0.00 hourly billing, filings ticked off, the next deadline, the switching handover with the client manager's photo, and HMRC authorisation received. As you scroll, the page holds still while the cards fly in and lock into one tidy client dashboard, so a prospect sees what being a client looks like before reading a paragraph. Client types then stack as sticky cards, each with one fixed fee. Prices sit in a plain ledger, the switching email is revealed line by line beside a progress line that fills as you read, and the free consultation is booked by picking a real time slot.
Palette
Ledger Paper#F3F4F1
Midnight Ledger#0C1628
Mint Balance#6FE3C1
Window Mint#DCE8E3
Slate#56607A
Typography
- Display
- Sora
- Body
- Sora + Newsreader italic
On the page
- Hero
- Credentials
- Who we help
- Fees
- Switching
- Team
- FAQ
- Book a call
What this build does differently.
Floating dashboard cards that lock into place on scroll
Shows fixed fees, deadlines and the handover in the form of the dashboard a client actually gets, instead of describing it.
Blender coins in a framed hero window
Gives the page one crafted object and a clear idea: the same fee, every month.
Sticky stacked cards for sole traders, limited companies and landlords
Visitors find their own situation and its fixed monthly fee without decoding a list of compliance services.
A published fee ledger plus a '£0.00' list of what is never charged
Most practices make you ring for prices, so showing them removes the biggest reason to hesitate.
Switching steps beside the ready-written email to your old accountant
Fear of a messy handover keeps people with an accountant they don't like, and this shows it takes about ten minutes.
Consultation slot picker for video or phone
Lets a prospect book a free 30-minute call at a specific time straight from the page.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.