Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Bed & Breakfasts · St Ives
Harbourlight Guest House
A six-room guest house above the harbour in St Ives, run by a couple who also cook breakfast. Most bookings come through large booking sites that take a significant commission, and guests arrive not knowing about the steep lane, the lack of on-site parking or the two-night summer minimum.
Why it looks like this.
Guests booking a small St Ives guest house want the view, and they also need to hear the awkward details before they arrive. The page opens full-bleed on a still harbour at blue hour, with sea fog drifting across it in three layers at different speeds and a warm lighthouse beam sweeping slowly through the mist. The headline, in light Zalando Sans, reads "Six rooms, a harbour view & a proper breakfast", with the middle line in faded Newsreader italic as if lost in the fog. A frosted glass booking card sits over the water with dates, check-in times, the price and the two-night summer minimum. As you scroll, the fog thins and the middle line comes clear, then a fog bank rises and carries you into the whitewashed page. Rooms follow as dark cards that stack as you scroll, each led by a giant count of the stairs it takes to reach. A sticky breakfast photo, a route map that draws itself from the car park, and the honest "before you book" notes complete the stay.
Palette
Harbour Night#0C1A27
Sea Mist#F3EFE7
Porthminster Sand#E8DCC8
Deep Water#1F5A80
Lamplight#F2C27F
Typography
- Display
- Zalando Sans
- Body
- Zalando Sans
On the page
- Hero & booking
- Welcome
- Rooms
- Breakfast
- Getting here & parking
- On the doorstep
- Before you book
What this build does differently.
Frosted booking card over the hero with a book-direct price
Direct bookings avoid the large commission charged by booking sites.
Stacking room cards led by the stair count
Guests know exactly what they are booking, including the climb, before they commit.
'Getting here & parking' steps with a map that draws the walk
Guests learn about the steep lane and the town car park before they set the satnav.
Two-night summer minimum shown on the booking card
Stating the rule up front avoids surprises and awkward cancellations.
Drifting sea fog that clears as you scroll
The page sells the atmosphere of the place in the first few seconds, which is what a booking site listing cannot do.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.