Bramley & Son
A two-van plumbing and heating firm that gets most of its work from emergency call-outs but makes most of its money from bathroom installs.
See the build →Our work · Gas Engineers · Truro
Northgate Heating & Gas
A two-engineer heating firm in mid Cornwall whose diary is a mix of annual services, winter breakdowns and a handful of boiler replacements a month. The replacements pay the bills, but the current site treats a £2,800 new boiler exactly like a £90 service, so nobody books either online.
Why it looks like this.
Northgate is lit like a product launch, because warmth is the thing it sells. The hero is near-black with one object in it: a Blender flame core sealed in a glass capsule with brass collars, which glows brighter and dimmer on a slow eight-second loop. Behind and below it, the word WARMTH runs the full width in hairline Urbanist, lit from above and fading into the dark. The UI stays minimal, as on a premium product page: the breakdown promise and one call button on the left, four prices on the right, and a pill navigation between them. The National Gas Emergency number still sits above everything. As you read down the page, a thermostat dial on the right edge turns and its reading climbs from 14° to 23°. Below the hero, thin type and ember hairlines carry three front doors, a spec-sheet price list, a spotlit new-boiler finder and a service reminder.
Palette
Flue Black#0B0908
Ember Orange#FF6A1F
Pilot Amber#FFB03A
Radiator White#F3EFE9
Ash#A89F96
Typography
- Display
- Urbanist
- Body
- Wix Madefor Text
On the page
- Hero
- Three ways in
- Price sheet
- New boiler price
- How we work
- Areas covered
- FAQ & service reminder
- Call us
What this build does differently.
A Blender flame core in a glass capsule, breathing on a loop
A memorable, on-brand image of warmth that no stock photo of a boiler can give.
A thermostat dial that turns up as you scroll
Quiet, playful proof of craft, and it ties the whole page to the promise of a warm house.
Gas emergency strip above everything
Tells a frightened customer the correct first call and shows the firm puts safety first.
Three front doors for breakdown, service and new boiler
Each is a different purchase with a different level of urgency, so each gets its own route.
Spec-sheet prices and a five-question boiler price finder
Customers see every job priced, from a £90 service to a £2,650 boiler, and get a range tonight.
More of our work
Ironclad
A three-chair barbershop that currently runs entirely from a social profile, loses bookings to the phone going unanswered mid-cut, and cannot be found by anyone searching for a barber nearby.
See the build →Saltbox Kitchen
A forty-cover neighbourhood restaurant whose menu currently lives in a PDF that nobody can read on a phone, and whose booking link is three taps deep in a navigation menu.
See the build →Want something like this for your business?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.