Glossary
What is Uptime?
Also called: availability, downtime, uptime monitoring, SLA.
Uptime measures how reliably your website is available. Hosting companies often promise a figure like 99.9%, which sounds perfect but still allows nearly nine hours offline across a year.
The opposite is downtime. It can be caused by server problems, expired domains or certificates, hacked sites, or someone changing a setting they should not have.
Uptime monitoring services check your site every few minutes and alert someone when it goes down, so it gets fixed before customers notice.
Why it matters for your business
If your website is down when a customer looks you up, they do not wait; they go to the next result. Worse, you will often have no idea it happened. Someone should be watching, and it should not be you finding out from a customer.
Example. A landscaper's site goes down on a Friday evening after a hosting fault. An uptime monitor alerts the web developer within minutes, and it is back up before most people would ever notice.
Related terms
Hosting · Backup · SSL expiry · CDN (content delivery network)
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Let’s get your phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.