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Based in Exeter - working across the UK

Free tool

Is your website out of date?

12 quick questions you can answer with your phone in your hand. You get a straight verdict, a score out of 100, and the fixes in order of how much they cost you.

Free tool

12 questions, one verdict

Question 1 of 12

Does it work properly on a phone, without pinching or zooming?

Open it on your own phone and try to find your phone number and prices.

Question 2 of 12

Does the address bar show a padlock, not “Not secure”?

Look at the left of the web address in Chrome or Safari.

Question 3 of 12

Can a visitor on a phone call you with one tap?

Tap your number on the site. Does your phone offer to call it?

Question 4 of 12

Is there a clear call, book or quote button before you scroll?

On the first screen of the home page, on a phone.

Question 5 of 12

Does it load in about three seconds on a phone on 4G?

Turn Wi-Fi off and open it. Count.

Question 6 of 12

Are customer reviews shown on the site?

Real reviews with names, not just a star graphic.

Question 7 of 12

Does it come up in Google when you search your business name?

Search in a private window so your history does not skew it.

Question 8 of 12

Have the prices, photos and services been updated in the last 12 months?

Anything that is no longer true counts as a no.

Question 9 of 12

Is the copyright year in the footer the current year?

Scroll to the very bottom of the page.

Question 10 of 12

Is the text easy to read on a phone without zooming?

Body text should be comfortable at arm’s length.

Question 11 of 12

Can you, or someone you trust, change it easily without it breaking?

Could you change your opening hours today?

Question 12 of 12

Is your Google Business Profile set up and linked to the site?

Search your business name. Is there a panel with a Website button?

Your verdict

0 of 12 answered

Answer every question for your verdict

Each “Yes” scores points, weighted by how much it affects enquiries. 85 or more is up to date; 55 to 84 is showing its age; under 55 is costing you enquiries. A “No” on phones or security caps the verdict, because nothing else makes up for it.

Want the answers checked for you? The free website grader runs 22 automatic checks on your site, covering many of these, in about 15 seconds.

How it works

How the verdict is worked out

  1. Weighted answers

    Each “Yes” scores points. Things that decide whether a visitor gets in touch, like working on a phone and being secure, are worth more than cosmetic things like the footer year.

  2. A score out of 100

    Your points divided by the maximum. 85 or more is up to date, 55 to 84 is showing its age, and under 55 is costing you enquiries.

  3. Hard stops

    A “No” on working on phones or on security caps the verdict at the lowest band. Nothing else on the site makes up for a page visitors cannot use or do not trust.

  4. “Not sure” is not a pass

    Not sure scores nothing and appears in your list as something to check, because an answer you do not know is usually worth finding out.

  5. Fixes in order

    Every “No” comes with a plain-English fix, sorted so the ones that cost you most are first.

Your answers stay on your device. Nothing you tick is sent to us. For an automatic check of the technical side, run the website grader.

Questions

Common questions

How do I know if my website is outdated?
Check it on your phone. If you have to pinch or zoom, cannot tap to call, see “Not secure” in the address bar, wait more than a few seconds for it to load, or find out-of-date prices or photos, it is outdated in the ways that cost enquiries.
How often should a small business website be redesigned?
There is no fixed number of years. A site that is kept up to date, works well on phones and is secure can last a long time. Most need a rebuild when the technology underneath makes simple changes hard, or when the site no longer reflects the business.
Does an outdated website affect Google rankings?
It can. Google favours pages that work well on phones, load quickly and are secure, and it cannot show what it cannot read. Just as important, visitors who leave straight away never become customers, whatever your ranking.
Can I fix my website or do I need a new one?
Many things on the list are quick fixes: the footer year, tap-to-call links, adding reviews. If the site fails on phones or is built on something you cannot edit safely, a rebuild is usually cheaper than patching it over and over.
Is this the same as the website grader?
No. This quiz asks you what you see, including things only you know, like when the site was last updated. The website grader fetches your page and runs automatic checks. Together they give you the full picture.

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