Website grader
See what your website is missing, with a strict yes or no verdict and a fix for each gap.
Open →Free tool
See your page the way searchers see it.
Your title and description are the advert Google shows for free. Type yours in, see how it looks on desktop and mobile, and check it fits before it gets cut off mid-sentence.
Free tool
Type it in, see it live
How it works
What the preview measures
Pixels, not characters
Search results cut titles and descriptions by how much room they take up, not by a character count. A title full of Ws runs out of room long before one full of Is. The tool measures your text at the size results use.
Cut-off point
If the text is wider than the approximate limit (about 600px for titles, 920px for descriptions on desktop, 680px on mobile), the preview trims it at a word and adds an ellipsis, as a results page would.
What customers look for
Local customers usually search for a service and a place. The checks look for your town in the title, your business name at the end, and a next step in the description.
Things that put people off
Repeated keywords and text in capitals read as spammy to people and to Google. The checks flag both, along with pages still served over plain http.
Google may rewrite it anyway. Google sometimes shows a different title or description if it thinks another part of your page answers the search better. It happens less when your title and description are accurate, specific and match the page, which is exactly what these checks push you towards.
Questions
Common questions
How long should a meta title be?
Aim for about 50–60 characters, and think in width rather than count: Google cuts titles at roughly 600 pixels on desktop. Put the service and place first and your business name at the end, so the part that matters survives if the end is cut off.
How long should a meta description be?
About 120–155 characters works well on desktop, and the first sentence should make sense on its own because mobile often shows less. Say what you offer, why pick you, and end with a next step such as calling or booking.
Why does Google show a different title from the one I wrote?
Google rewrites titles and descriptions when it thinks they do not describe the page well, are stuffed with keywords, are too long, or are the same across many pages. A unique, accurate title for each page is the best way to keep yours.
Does the meta description affect rankings?
Not directly. Google has said the meta description is not a ranking factor. It still matters because it is part of your listing: a clear, specific description can persuade more of the people who see your result to click on it.
Should every page have its own title and description?
Yes. Each page should describe what is on that page. Copying the same title across the site makes pages compete with each other and gives Google a reason to write its own. Our free website grader checks whether your homepage has both.
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