A barbershop website is short by design. The customer wants to know what a skin fade costs, whether they can walk in or need to book, and whether your barbers can do the cut they have in mind. Answer those on the first screen and you have done most of what a barbershop website needs to do.
Plenty of shops run entirely from Instagram and a booking app, and that works for regulars. It does not work for someone new to the area searching “barber near me” on a Saturday morning. This guide covers what to put on the site, what to leave off, and what it costs.
The only three things that really matter
First, the price list. It is the most visited content on nearly every barbershop site. Put it on the homepage as well as its own page, in text, with every service: cut, skin fade, beard trim, hot towel shave, kids’ cut, OAP rates, and any extras.
Second, how to get in. If you take bookings, the book button should be on screen at all times on a phone. If you are walk-in only, say so in large type, along with the times it tends to be quiet. If you do both, explain the split: “Walk-ins Monday to Wednesday, appointments only on Saturdays.” That single line changes how many people turn up.
Third, the work. Real photographs of real cuts from your chairs, taken in decent light from a few angles. Customers are checking whether your standard matches what they want. Stock photos of male models do the opposite.
Pages a barbershop website needs
| Page | What it must do |
|---|---|
| Home | Price list or a link to it, book or walk-in policy, hours today, address and a strip of real cuts. |
| Prices | Every service with price and roughly how long it takes. Kids, students and OAP rates if you offer them. |
| Barbers | A photo and two lines for each barber, their specialities, and a link to book with them. |
| Gallery | Recent cuts, fades, beard work and designs. Updated monthly from your phone. |
| Book | Links to your booking system with your deposit, lateness and no-show policy spelled out. |
| Find us | Map, parking, the nearest bus stop, opening hours including bank holidays. |
Booking systems and the website
Most barbers already use a booking app, and there is no reason to replace one that works. The website’s job is to send people to it with as little friction as possible: a clear button, ideally deep-linked to the right service or barber, and a short note on policies before they tap through.
What the booking app cannot do well is rank in Google for your town or explain who you are. Your own site can. Link the two together, and make sure your Google Business Profile has the booking link as well.
Deposits, no-shows and the rules
Deposits and no-show fees are common, especially for longer appointments or popular Saturday slots. If you charge them, state the amount and the rules before the customer books, not in a confirmation email afterwards. Consumer law expects important terms to be clear before payment, and the CMA’s guidance on the Digital Markets, Competition and Consumers Act 2024 says compulsory charges should be included in the price customers see up front.
The same Act banned fake reviews and concealing incentivised reviews. Do not post reviews you wrote yourself, do not buy them, and do not selectively hide negative reviews in a way that misleads. The good news is that barbers tend to get lots of genuine reviews if they ask; a card at the till with a QR code works well.
What to leave off
- A long “about us” paragraph on the homepage. Move it down or onto its own page.
- An autoplaying video intro.
- A price list saved as an image.
- An Instagram feed that is the only gallery, because it may not load, and when it does it shows whatever you posted last, including the staff night out.
- Opening hours that were right when the site was built and have not been touched since.
Photos: what to shoot
You do not need a photographer for barbershop photos, but you do need a routine. Shoot finished cuts against a plain wall with daylight or a ring light, from the side, back and front. Ask the customer first and do not show faces unless they are happy. Take a few wide shots of the shop when it is tidy and the chairs are full. Add them to the site every few weeks so the gallery stays current.
Photos of your barbers at work are worth more than posed portraits. They show the shop as it actually is, which is what a new customer wants to know.
What a good barbershop website looks like
Open it on a phone and you see the shop name, “Walk-ins welcome, or book online”, today’s hours and a Book button. Scroll once and there is the full price list. Scroll again and there are twelve recent cuts. Then the barbers, then a map. The whole thing loads in a couple of seconds and could be read at a bus stop. That is the target.
If you have several shops, each needs its own page with its own hours, address, barbers and booking link, so a search for a barber in each town lands in the right place.
How much a barbershop website costs
Barbershop sites are among the simpler builds, because the core is a price list, a gallery and a booking link. The cost rises if you want booking and deposits handled on your own site rather than through an app, if you sell grooming products online, or if you have several shops that each need their own page, hours and team.
A DIY builder costs around £10 to £40 a month and a weekend of your time. A freelancer typically charges £500 to £2,000 for a small barbershop site. Booking apps usually carry their own monthly fee or per-booking charge.
We build barbershop websites designed from scratch, with the copy written for you, on our Monthly plan at £299 plus £99/month (12 months minimum), or £1,795 plus £49/month on Own It. Booking built into the site can be added to any plan, quoted on your call; multi-shop groups wanting a page and profile for every branch would look at Pro at £6,950 plus £299/month, where it comes as standard. Nerdsharks builds for one-chair shops and growing chains alike.