Business name generator
Name ideas for your trade and town, scored for how well they work on a van and over the phone.
Open →Free tool
What pages does your website need?
Pick your type of business and get a plan: the pages to build, the features that win enquiries, and the proof customers look for. Each one comes with the reason it is there.
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Your website plan
How it works
Where the plan comes from
How your customers choose
Each plan starts from how customers of that kind of business actually decide: in a hurry, after research, on impulse, or again and again. That decides what has to be on the first screen.
Pages
The pages that answer the questions customers ask before they get in touch. Services people search for get their own page, so each one can be found in Google on its own.
Features
The working parts that turn a visitor into an enquiry: tap-to-call, booking, quote forms, galleries, maps. Only the ones that matter for your kind of business.
Proof
The things that make a stranger trust you: reviews, photos of real work, qualifications, memberships and guarantees you can back up.
Every site
Four things every business website needs are added if the plan does not already include them: a home page, a contact page, reviews and a privacy policy.
A starting point, not a rulebook. A small business can launch with fewer pages and add the rest later. What matters is that the first screen says what you do, where, and how to get in touch.
Questions
Common questions
How many pages does a small business website need?
Most small business websites work well with five to ten pages: home, one page per main service, about, reviews or examples of work, and contact, plus a privacy policy. More pages only help if each one answers a different question a customer is actually searching for.
Does every service need its own page?
Every service people search for separately should have its own page. Someone searching for boiler installation wants a page about boiler installation, not a list of ten services. A separate page also gives Google something specific to show for that search.
Do I need a privacy policy on my website?
Yes, if your site collects any personal information, including names and phone numbers through a contact form, or uses analytics cookies. UK GDPR requires you to tell people what you collect and why. Our free privacy policy generator gives you a plain-English starting point.
Should I have a blog?
Only if you will keep it up. A blog with three posts from years ago makes a business look closed. Helpful pages that answer common questions, or a page of recent work, usually do more for a local business than a blog.
Can you build the site from this plan?
Yes. Every Nerdsharks website is designed from scratch for the business, and this plan is the kind of thinking we start from. Use the Get this built button to tell us about your business, and paste in this plan or your own list of pages.
Want this plan built for you?
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.