What an e-commerce website needs: a UK checklist for online brands
What a UK e-commerce website needs: product pages that sell, a quick checkout, delivery and returns clarity, legal information, cookies and realistic costs.
Read →Glossary
What is Brand guidelines?
Also called: brand book, style guide, brand identity, visual identity.
Brand guidelines, sometimes called a brand book or style guide, write down the rules for presenting your business so it looks the same everywhere: website, van, uniforms, business cards and social media.
For a small business they can be very simple: your logo files, two or three colours with their exact codes, one or two fonts, and a few notes on how you talk to customers.
Large agencies sometimes produce enormous brand documents. A local business rarely needs more than a page or two, as long as someone actually follows it.
Why it matters for your business
Looking consistent makes a small business look established. When the website, van livery and Google profile all match, customers remember you and trust you more. It also saves time and money every time you get anything printed or designed.
Example. A plumber's one-page brand guide lists the navy and orange colour codes, the logo in two versions, and the font name. The sign-writer, the web designer and the printer all get the same sheet.
Related terms
Template · Copywriting · Favicon · Wireframe
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£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
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