Glossary
What is Copywriting?
Also called: copy, website copy, web content, content writing.
‘Copy’ is the marketing word for text. Copywriting is writing it on purpose: headlines, service descriptions, button labels, the ‘about us’ page, and the lines Google shows in search results.
Good website copy answers the questions customers really have, in their language: what do you do, where, how much roughly, how quickly, and why should I trust you. It is specific and plain, not full of slogans.
It also carries the words people search for, which is why copywriting and SEO overlap so much.
Why it matters for your business
The words do most of the selling. A beautiful design with vague copy like ‘quality solutions for all your needs’ gives customers no reason to choose you. Clear, specific copy about your actual work, area and guarantees wins enquiries from people comparing you with two other tabs.
Example. ‘We offer a wide range of plumbing services’ becomes ‘Leaks, boilers and bathroom fits across Exeter. Gas Safe registered. We turn up when we say we will.’
Related terms
Call to action (CTA) · Keyword · Meta description · Brand guidelines
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
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£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.