Glossary
What is Caching?
Also called: cache, browser cache, page cache, clear cache.
Many websites build each page from scratch every time someone visits, pulling content from a database. Caching saves the finished result so the next visitor gets it straight away.
It happens in several places: on the server, on a CDN, and in the visitor's own browser, which keeps copies of things like your logo so it does not download them again on the next page.
The one downside is that people sometimes see an old version after you make a change, until the cache is cleared. That is why a developer may say ‘clear your cache’ when you cannot see an update.
Why it matters for your business
Good caching is one of the cheapest ways to make a site faster, which keeps impatient mobile visitors from leaving. If you ever update your prices and still see the old ones, caching is usually why, and it is nothing to panic about.
Example. A plumber updates his call-out charge but still sees the old figure on his phone. A refresh and a cache clear shows the new one; the site was fine all along.
Related terms
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Let’s get your phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.