What to put on your homepage: a section-by-section structure that works
The homepage structure that works for most small businesses, section by section, with what each part must do, what to leave out and how it changes by business type.
Read →Glossary
What is Page speed?
Also called: site speed, load time, PageSpeed Insights, website speed.
Page speed is the everyday term for how fast your website feels. It is not one number: it includes how quickly something appears, when the main content is visible and when the page responds to taps. Core Web Vitals are Google's way of measuring those parts.
Google's free PageSpeed Insights tool tests a page and shows both lab results (a simulated test) and, where there is enough traffic, field data from real Chrome users.
The biggest wins for small sites are usually boring: smaller images, decent hosting, fewer plugins and scripts, and caching.
Why it matters for your business
A slow website loses visitors before they have read a word, and that is money spent on your website, ads or Google profile going to waste. Speed also plays a part in how Google ranks pages, particularly when competing sites are otherwise similar.
Example. A cleaning company's homepage loads a video background, four fonts and a chat widget. Swapping the video for a single compressed photo makes it load noticeably faster on 4G.
Related terms
Core Web Vitals · Lighthouse · Caching · CDN (content delivery network) · Hosting
How to write an about us page that makes people want to hire you
What an about us page is really for, what to put in it, a structure you can copy and examples for sole traders, family firms, clinics, shops and larger companies.
Read →Is my website outdated? 15 signs it is costing you customers
How to tell if your business website is outdated: fifteen practical signs across design, mobile, speed, content, security and search, which ones matter most and whether to fix or rebuild.
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