What to put on your homepage: a section-by-section structure that works
The homepage structure that works for most small businesses, section by section, with what each part must do, what to leave out and how it changes by business type.
Read →Glossary
What is Page builder?
Also called: drag-and-drop builder, visual builder, Elementor, Divi, website builder.
Page builders let you design a page by dragging in blocks such as headings, pictures, buttons and columns, and seeing roughly what it will look like as you go. They are popular with DIY builders and many agencies.
The convenience has costs. Page builders often add a lot of extra code behind the scenes, which can make pages slower, especially on phones. They can also make it hard to move the site away later, because the layout only works inside that builder.
Used carefully, they are fine for simple sites. Used carelessly, they are a common reason small business websites fail speed tests.
Why it matters for your business
If you are quoted for a ‘custom’ website, ask whether it is built with a page builder and what that means for speed and for moving it later. A slow site on a phone costs you enquiries, and being locked into one tool limits your options.
Example. A cleaner's site built with a heavy page builder takes a long time to show anything on a 4G signal. Rebuilding the same design leanly makes it load far faster.
Related terms
CMS (content management system) · WordPress · Template · Page speed
How to write an about us page that makes people want to hire you
What an about us page is really for, what to put in it, a structure you can copy and examples for sole traders, family firms, clinics, shops and larger companies.
Read →What a restaurant or café website needs (and what to leave out)
The pages, features and rules that matter for a UK restaurant or café website: menus as text, allergens, booking, hours, and what it should cost.
Read →£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Let’s get your phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.