Websites for electricians
Websites for electrical contractors that separate the domestic call-outs from the commercial contracts, because those two customers want completely different things.
What they need →Websites for solar panel installers
Websites for solar panel installers that win the work.
Websites for MCS-certified solar and battery installers, built for a customer with a spreadsheet, a sceptical partner and several quotes - who has probably been cold-called about solar at least once. From £99 a month, live in 3 working days.
Your customers
How people actually choose a solar panel installer.
Solar customers research harder than almost any other home-improvement buyer. They have read about payback, compared export tariffs, watched videos about batteries and inverters, and often have a quote from a national firm or an online estimate before they find you. Many are wary: solar has a history of cold-calling and hard selling, so they are looking for a local, certified installer who will not push. They want a proper design for their own roof - panel layout, estimated generation, battery sizing - and they want to know about MCS certification, because they have read it matters for export payments. Decisions often involve two people and take weeks. News about energy prices moves them, and enquiries tend to arrive in waves after headlines about bills.
When demand peaks. Enquiries rise in spring and early summer, and jump after news about energy prices. Installation runs all year, though short winter days and wet roofs slow fitting.
The problem
What most solar panel installers websites get wrong.
Solar websites fall into two traps. Some copy the national firms - countdown offers, savings claims in huge type, talk of “free” panels - which is exactly the tone a cautious customer has learned to distrust. Others say almost nothing: a logo, a stock photo of panels and a contact form. What the buyer wants is in between: real installations on local roofs, the equipment you use and why, how you estimate generation, what MCS means for them, what the workmanship warranty covers, and what happens if something goes wrong in year six. Any savings figure on the page needs to be honest and clearly labelled as an estimate.
What it has to do
The jobs a solar panel installer website is built for.
Roof survey or design consultation booking
A design for their own roof is what turns research into a decision.
Quote requests with usage and roof photos
Annual usage and roof orientation let you send a meaningful first design.
Battery retrofits for existing systems
A growing, well-defined job for people who already own panels.
The pages we build for you
- Home
- Local installations, MCS number and a calm first message.
- Solar panels
- Systems, equipment and how you design them.
- Battery storage
- Sizing, brands and what a battery actually does for the customer.
- Adding a battery to existing solar
- A separate search from a separate buyer.
- How we estimate generation
- Shows your working, which is what builds trust here.
- MCS, warranties and aftercare
- Certification, consumer code, warranties and monitoring.
- Installations
- Real local roofs, with system sizes.
- Contact
- Survey booking with roof photos and annual usage.
What moves the needle
- MCS certification number and consumer code membership shown clearly
- The credential solar buyers look for first, and one they can check.
- Local installation gallery with system size and panel count
- Proves you are a real local installer, not a lead-generation site.
- Generation estimates labelled as estimates, with assumptions stated
- Honest numbers are the strongest contrast with hard-sell competitors.
- Quote form collecting roof photos, orientation and annual usage
- Lets you design a first proposal before the visit.
- Aftercare and warranty page
- Customers worry about what happens years after the installer has gone.
- No countdown offers or pressure copy anywhere on the site
- Anything that feels like the cold-caller costs you the customer.
Trust signals we put on every page: MCS certification number · RECC or HIES consumer code membership · Installations on local roofs, with system sizes · Manufacturer warranties and workmanship warranty, insurance-backed where offered · NICEIC or NAPIT registration for the electrical work
Concept build
What a solar panel installer website could look like.
Brightfield opens like a product launch, not a lead-gen form. The whole first screen is a rounded dusk window. A Blender film of a house sits in the middle of it, and a giant, hair-thin DAYLIGHT stands behind the roof, with the film lightening over the letters so the house reads as standing in front of the word.
Also relevant: Voltway Electrical
The market, in real numbers
51,060
electrical contractors registered across 377 UK local authorities.
Source: ONS UK Business Counts, SIC 43210, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Buckinghamshire | 595 |
| Leeds | 590 |
| North Yorkshire | 530 |
| Cornwall | 510 |
| Birmingham | 455 |
| Somerset | 450 |
| Bromley | 385 |
| Wiltshire | 375 |
| Dorset | 370 |
| Havering | 365 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Solar Panel Installers: what people ask us
Should I explain MCS certification on my solar website?
Yes - explain MCS certification in plain English and show your certificate number, because it is the credential solar customers look for first. Customers who want to be paid for exported electricity under the Smart Export Guarantee generally need an MCS-certified installation, and many have read that. Say what MCS means for them in a sentence, alongside your consumer code membership, rather than relying on a logo.
Can I put savings figures on my solar panel website?
You can, but savings figures on a solar website should be clearly presented as estimates with the assumptions stated. Customers have seen inflated claims from pushy sellers, and an honest estimate based on roof direction, system size and their own usage builds more trust than a big headline number. Show how you calculated it, and avoid promising payback periods that depend on future energy prices.
How do I show customers I am a real, established business?
Put a real address, a landline, your registration numbers and your insurance details where they can be seen without hunting. In trades that suffer from doorstep operators, these ordinary details are the most persuasive content on your website, and most competitors leave them off.
Related businesses and guides
Websites for roofers
Websites for roofing companies that handle both the leak-in-a-storm emergency and the twenty-thousand-pound re-roof, and make it obvious you are not a doorstep trader.
What they need →Websites for scaffolding companies
Websites for scaffolding companies, written for the roofer who needs a price by tomorrow and the homeowner who has never hired scaffolding and does not know what a licence is.
What they need →Websites for air conditioning engineers
Websites for F-Gas certified air conditioning engineers, built for a trade that sells planned maintenance to businesses all year and then gets flooded by homeowners the moment a heatwave is forecast.
What they need →Websites for gas engineers
Websites for Gas Safe registered engineers that handle the no-heating call at seven in the morning, the landlord certificate booked months ahead, and the boiler replacement someone has been putting off for two winters.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Local SEO
Local SEO setup for small businesses - the technical foundations, Google Business Profile guidance and local relevance that get you found by nearby customers.
Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your solar panel installer phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.