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Write a website brief in five minutes.

Answer a few plain questions and get a clear brief you can send to any web designer, so every quote you get back is for the same thing.

Free tool

Build your brief

About the business
What should visitors do?

Pick the actions that matter most.

Pages

The usual starting set is ticked. Not sure? Try the page planner.

Features
Look and feel
Content
Budget and timing

Your brief

Your brief updates as you type. 4 of the first four questions still to answer.

WEBSITE BRIEF: [Your business name]

1. ABOUT THE BUSINESS
What we do: (not answered yet)
Where we work: (not answered yet)
Our customers: (not answered yet)
Current website: (not answered yet)

2. WHAT THE WEBSITE MUST DO
The main things visitors should do: (not answered yet)

3. PAGES
- Home
- About
- Services
- Contact

4. FEATURES
- (not answered yet)

5. LOOK AND FEEL
Logo: (not answered yet)
Colours: (not answered yet)
Websites we like: (not answered yet)

6. CONTENT
Words: (not answered yet)
Photos: (not answered yet)

7. BUDGET AND TIMING
Budget: (not answered yet)
Ideal launch: (not answered yet)

8. ANYTHING ELSE
(not answered yet)
Send it to us

Your answers are kept in this browser so you can come back to them. Nothing is sent anywhere until you choose to.

How it works

What goes into a good brief

  1. The business in plain words

    What you do, where, and who for. It is the most important part, and the part most briefs skip.

  2. The one job of the site

    Whether visitors should call, book, ask for a quote or buy. Everything else on the site should push towards that.

  3. Pages and features

    What the site needs on day one. Listing them stops quotes from leaving out the expensive parts, like booking or payments.

  4. Content

    Who writes the words and where the photos come from. This decides how long the project takes more than anything else.

  5. Budget and timing

    An honest range helps a designer suggest what fits, rather than quoting for something you cannot use.

Private by default. Your answers are saved in this browser only, so you can come back later. Nothing reaches us unless you send it.

Questions

Common questions

What should a website brief include?
A website brief should include what the business does, where it works, who its customers are, what visitors should do on the site, the pages and features needed, the look and feel you want, who provides the words and photos, and your budget and timing.
Why do I need a brief before getting quotes?
Without a brief, every designer quotes for a different website, so the prices cannot be compared. With one, you can see who is quoting for what, and spot the quote that leaves out something you need, like booking or copywriting.
Do I need to know what pages I want?
No. The usual starting set is ticked for you, and the free website page planner suggests pages and features for your kind of business. A good designer will also suggest what is missing.
Should I put my budget in the brief?
Yes, as a range. It saves everyone time: a designer can suggest what fits your budget rather than quoting for something far outside it. If you would rather pay monthly than upfront, say so, because some designers offer that.
Is my brief saved or sent anywhere?
It is saved in this browser only, using local storage, so you can close the page and come back. Nothing is sent to Nerdsharks or anyone else unless you copy or download it and send it yourself.

Got your brief? Send it over.

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