Websites for bathroom fitters that win the work.

A new bathroom is thought about for a long time and then decided fairly quickly once the budget lands. Most customers have already chosen a look - from Pinterest, Instagram or a showroom - and some have already bought the suite online and only need it fitted. What they are really choosing is a person: someone who will start on the day promised, keep the house usable, and not disappear to another job halfway through. Because a bathroom is the one room a family cannot do without, the question they ask most is how many days they will be without a toilet or shower. They compare three or four fitters, look closely at finished photos of rooms like their own, and read reviews for words like tidy and on time rather than for price. Accessible bathrooms and wet rooms bring a different buyer again - often an adult child arranging it for a parent - who cares about practicality and speed over style.

When demand peaks. Enquiries climb in January as people plan the year, and again in late summer from people who want the room finished before Christmas guests. Good fitters book weeks ahead, so the busiest enquiry months are not the busiest working months.

Bathroom fitting websites almost always show finished rooms and nothing else, usually photographed on a phone in a small room under a ceiling light, which flatters nobody. What the buyer cannot see is the part they are nervous about: the strip-out, the boxing-in, the waterproofing behind the tiles. Sites rarely say whether you do supply-and-fit, fit-only or both, so the customer who bought a suite online does not know whether to ring. And very few answer the question every customer has - how many days the job takes and what happens to the household while it does.