Parents usually start looking for childcare months before they need it, often during parental leave, and they compare childminders against nurseries. The questions come in a particular order. First: do you have a space, for which days, and from when. Second: are you registered, and what did your last Ofsted inspection say. Third: do you offer government-funded hours, and what will it actually cost once those are taken into account. Only then do they look at the setting itself - the garden, the playroom, the routine, the outings, the food. Childminders appeal to parents who want a home setting, smaller groups and one consistent carer, so the personal side matters a great deal. Most families find childminders by word of mouth, local Facebook groups and the council's family information service, but they still look you up before they visit.
When demand peaks. September is the biggest start date, with a second wave in January. Enquiries peak in the spring and early summer before September starts.