Websites for dog trainers & behaviourists that win the work.

Dog training customers arrive in two very different states. New puppy owners are organised and optimistic: they want a class near them that starts soon, fits around work, and teaches the basics, and they often book in the first weeks after collecting the puppy. Owners of reactive, aggressive or anxious adult dogs are in a different place entirely - often embarrassed, sometimes frightened, occasionally facing a complaint from a neighbour - and they read everything before they get in touch. Both groups care about methods. Dog training is unregulated in the UK, owners know that, and many have read enough to want reward-based approaches and to avoid anyone who talks about dominance or uses aversive equipment. They check qualifications and memberships, look for evidence you have worked with dogs like theirs, and want to know whether you offer group classes, one-to-ones, or home visits.

When demand peaks. Puppy class demand follows puppy buying, which rises in spring and after Christmas. Behaviour enquiries run steadily year-round.

Trainer websites tend to be a class timetable with a paragraph about loving dogs. That serves the puppy owner poorly - they need start dates, class size, venue and a way to book a place - and it fails the behaviour client completely, because it says nothing about how you work with a reactive dog or what the first consultation involves. The honest description of methods is the most important copy on the site, and most trainers leave it vague for fear of arguments online. The other failure is mixing puppy classes and behaviour work on one page, which makes the anxious owner of a dog that has bitten feel like they have come to the wrong place.