Websites for dog groomers
Websites for dog groomers - salon or mobile - that show real dogs you have done, price by breed and coat, and fill the diary without a morning lost to messages.
What they need →Websites for kennels & catteries
Websites for kennels & catteries that win the work.
Websites for boarding kennels, catteries and dog day care that show owners exactly where their animal will sleep, prove the licence, and take holiday bookings months ahead. From £99 a month, live in 3 working days.
Your customers
How people actually choose a boarding kennel or cattery.
Owners choosing boarding are planning a holiday and feeling guilty about it. They start looking weeks or months ahead, particularly for summer and Christmas, and they want to see the actual accommodation - the size of the kennel or cattery pen, the heating, the outdoor space, where the animal will exercise. They check the local-authority licence and its star rating, which in England is now part of the licensing system and which owners increasingly know to ask about. They want to know about vaccinations required, feeding (can I bring their own food), medication, and whether they can visit before booking. Cat owners are particularly focused on stress: separate pens, no view of other cats, no dogs nearby. Once an owner finds boarding they trust, they return for every holiday and recommend it to friends, so first impressions carry years of bookings.
When demand peaks. School summer holidays, Easter, half-terms and Christmas book out first, often months ahead. January to March is typically quiet for boarding.
The problem
What most kennels & catteries websites get wrong.
Boarding websites are often old, built once and never updated, with a gallery of three dark photos and a phone number that goes unanswered during feeding and cleaning. Owners ringing in the evening to check summer availability get voicemail and book elsewhere. The site should show availability, or at least peak-date status, and take a booking request with vaccination details up front. It must also show the licence properly - number, issuing council, star rating - because an owner who cannot find it will assume the worst. And it needs honest photography of the actual pens, the exercise areas and the staff, because owners are imagining their pet in that space for a fortnight.
What it has to do
The jobs a boarding kennel or cattery website is built for.
Booking request for specific dates
Holiday dates are fixed; the owner wants to secure a place, not start a conversation.
Pre-booking visit
Many owners want to see the premises first, and a visit converts reliably.
Day care sign-up
Regular weekday day care is steady, recurring income beside seasonal boarding.
The pages we build for you
- Home
- Real accommodation photos, licence and star rating, and booking route.
- Dog boarding
- Kennel sizes, exercise routine, feeding and medication handling.
- Cat boarding
- Pen layout, heating, how cats are kept calm and separate.
- Prices
- Nightly rates, sharing discounts, peak-date surcharges and extras.
- Booking and requirements
- Vaccinations, flea and worming, what to bring, deposit and cancellation terms.
- Day care
- Where offered - hours, assessments and how groups are managed.
- Visit us
- Directions, opening times for drop-off and collection, and viewing appointments.
What moves the needle
- Licence number, issuing council and star rating displayed
- Boarding is a licensable activity in England and owners check; hiding it costs trust.
- Booking request with dates, animals and vaccination status
- Captures what you need to confirm a place without a phone call during feeding time.
- Peak-date availability notice
- Saying summer is nearly full prompts the bookings you want early and saves pointless enquiries.
- Real photography of pens, runs and exercise areas
- Owners are picturing their animal there; stock images cause suspicion.
- Drop-off and collection times stated clearly
- Boarding runs on set windows, and owners arriving outside them cause chaos.
- Separate pages for dogs and cats
- Cat owners fear barking dogs and look for reassurance specific to cats.
Trust signals we put on every page: Local-authority animal activity licence under the Animal Welfare (Licensing of Activities Involving Animals) (England) Regulations 2018 · Licence star rating · Insurance · Arrangements with a named local veterinary practice · Real photographs of the accommodation
Concept build
What a boarding kennel or cattery website could look like.
Dog owners want to know two things: what it costs for their breed, and whether a nervous dog will be all right. The page answers both with the energy of a sticker book. A sunflower-yellow card with ink outlines and hard shadows sits on a tomato-red page, and the hero is the joke everyone gets: "Muddy in.
The market, in real numbers
24,310
other personal service businesses, a category that includes pet grooming, pet boarding and tattooing registered across 377 UK local authorities.
Source: ONS UK Business Counts, SIC 96090, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Westminster | 475 |
| Buckinghamshire | 355 |
| Camden | 315 |
| Birmingham | 280 |
| North Yorkshire | 255 |
| Islington | 250 |
| Cheshire East | 235 |
| Wiltshire | 220 |
| Leeds | 210 |
| West Northamptonshire | 210 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Kennels & Catteries: what people ask us
Should I show my boarding licence and star rating on my website?
Yes. Boarding cats or dogs for payment is a licensable activity in England, and owners increasingly look for the licence number, the issuing council and the star rating before they book. Showing them prominently builds trust, and your licence conditions may set out what your advertising has to include - check them and we will build to them.
How do I stop the phone ringing with summer availability questions?
Put a clear availability notice for peak dates on the homepage and take booking requests online. A line saying which weeks are full and which have space answers most calls before they happen, and a request form that captures dates, animals and vaccination status means you can confirm bookings after feeding time rather than during it.
Should I put my prices on my website?
Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".
Related businesses and guides
Websites for dog walkers & pet sitters
Websites for dog walkers and pet sitters that answer the two questions every owner has - can I trust you with my keys, and do you cover my street - before the first message.
What they need →Websites for dog trainers & behaviourists
Websites for dog trainers and behaviourists that explain your methods honestly, sell puppy classes without phone tag, and handle difficult-dog enquiries with the care they need.
What they need →Websites for veterinary practices
Websites for veterinary practices that make registration easy, make out-of-hours arrangements impossible to miss, and handle price transparency before clients go looking for it.
What they need →Websites for holiday lets
Websites for holiday cottages and self-catering lets that take direct bookings from returning guests and word of mouth, instead of paying a platform or agency on every stay.
What they need →Web Design
Custom website design for UK businesses of any kind and any size, from sole traders to multi-site companies. £299 to set up, then £99 a month for design, copywriting, hosting and support - live in 3 working days.
Read more →Local SEO
Local SEO setup for small businesses - the technical foundations, Google Business Profile guidance and local relevance that get you found by nearby customers.
Read more →How our website pricing works, and why it is set up this way
How Nerdsharks pricing works: a setup fee and a monthly plan, or pay for the build outright. What each covers, who should pick which, and the honest 12-month total.
Read →How to get your business recommended by ChatGPT
How ChatGPT decides which businesses to name, what it reads when it searches the web, and the practical steps that make yours easier to recommend.
Read →Google AI Overviews: what they mean for small businesses
What Google’s AI Overviews and AI Mode are, how they choose sources, what they do to your clicks, and what a small business should actually change.
Read →Let’s get your boarding kennel or cattery phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.