Websites for flooring & carpet fitters that win the work.

Flooring customers are usually confused before they are anything else. They have heard of LVT, laminate, engineered oak and click vinyl, seen wildly different prices for floors that look similar, and want someone to tell them which will survive a dog, a kitchen or underfloor heating. Plenty buy the flooring online or from a large retailer and then need a fitter; others want supply-and-fit so there is one person responsible if it goes wrong. Retailers without their own teams subcontract fitting, so part of your work comes through shops you never advertise to. Landlords and letting agents want hard-wearing floors laid between tenancies with no fuss, and commercial clients want contract flooring laid out of hours. The domestic buyer decides with a sample in their hand and a person they trust to come into the house and move the furniture.

When demand peaks. Flooring has a well-known pre-Christmas rush - people want new floors down before guests arrive, and fitters book up through October and November. Rental changeovers bring a second busy spell in summer.

Flooring sites tend to be a list of materials beside a stock photo of an oak floor. They rarely help with the decision the customer is actually stuck on - which floor for which room - and almost never mention the part that makes or breaks the job: subfloor preparation. A customer quoted for levelling compound or ply boarding they had never heard of feels overcharged, when one page could have explained it in advance. The other common gap is not saying whether you fit flooring bought elsewhere, and which types, which is the question a lot of flooring enquiries start with.