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Labels in your site's code that tell Google what your business is

Your business details, services, reviews and FAQs are labelled in the code in a format Google and AI assistants read, so they understand your business.

How it works

Simple on your side. Handled on ours.

  1. Your business details, labelled

    Name, address, phone number, opening hours, service area and links to your profiles are marked up as a LocalBusiness, using the Schema.org standard search engines share.

  2. Services, reviews and FAQs too

    Each service page, your genuine customer reviews and your frequently asked questions are labelled so search engines can tell what each part of the page is.

  3. Kept in step with the page

    The labels are generated from the same content as the visible page, so when you change your hours or add a service, the markup changes with it.

  4. Checked against Google's tools

    We test the markup with Google's own validation tools so it is read correctly and does not contain errors that would get it ignored.

Why it matters

Understood by search engines
Clear labels remove guesswork about your phone number, area and services, which helps Google match you with the right local searches.
Ready for AI assistants
Tools like ChatGPT and Google's AI answers read structured information too. Clear markup makes your details easier for them to pick up accurately.
A chance of richer results
Structured data makes your pages eligible for extra features in search results where Google offers them. Google decides when to show them, but without markup you are not in the running.

Most useful for

Not on this list? It works the same for any business. Tell us what you do.

£299to set up

£99a month

3working days to launch

You approve it before anything goes live.

Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.

Questions

Schema markup (structured data): questions

What is schema markup?
Schema markup is code added to your website that labels information, such as your business name, phone number, services and reviews, in a standard format search engines understand. Visitors do not see it, but Google, Bing and AI assistants read it.
Will schema markup get me star ratings in Google?
Not necessarily. Google decides which rich results to show and has limited review stars for businesses marking up their own reviews. The markup still helps search engines understand your business, which is the main point.
Does schema markup help with AI search?
It helps. AI assistants and AI search features pull information from websites, and clearly labelled details are easier for them to read correctly. It works alongside clear, well-written pages rather than replacing them.
Do I need to do anything to add schema markup?
No, we add and maintain the structured data as part of building your site. When your details change, the markup is updated along with the page.

Let’s get your phone ringing.

£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.

From £99 a monthBuilt from scratch · live in 3 working daysBook a call