Websites for solicitors
Websites for law firms that route someone in a difficult situation to the right department quickly, and are honest about costs.
What they need →Websites for estate agents
Websites for estate agents that win the work.
Websites for estate and letting agents, built for the audience that actually pays the bills: the vendor deciding who to instruct. From £99 a month, live in 3 working days.
Your customers
How people actually choose a estate agency.
Two audiences, and agents consistently optimise for the wrong one. Buyers browse listings, but buyers do not pay you - they will find your properties on the portals regardless. The vendor deciding which agent to instruct is the customer, and they are assessing three agents on evidence of selling comparable homes at good prices in good time. They look at how your properties are photographed, because that is a direct preview of how their own home will be marketed. Landlords, similarly, are choosing a managing agent on fee structure and how tenant issues are handled.
When demand peaks. Listings peak in spring and again in early autumn. January produces a surge of valuation requests.
The problem
What most estate agents websites get wrong.
Almost every agency website is a second-rate portal search that nobody uses, because Rightmove exists and is better. Meanwhile the valuation request - the only conversion that generates fee income - is a small link in the corner. The site should be built around persuading a vendor to instruct you, with listings as evidence of marketing quality rather than as the main event. Poorly photographed listings are actively counterproductive, because a vendor reads them as a preview of their own listing.
What it has to do
The jobs a estate agency website is built for.
Valuation request
The only conversion that generates fee income, and it should dominate the site.
Landlord management enquiry
Recurring revenue, far steadier than sales commission.
Demonstrate marketing quality
A vendor judges how you will sell their home by how you present others.
The pages we build for you
- Home
- Valuation request front and centre.
- Free valuation
- The primary conversion page.
- Selling with us
- Fees, marketing approach, evidence of results.
- Landlords
- Management levels and fee structures.
- Properties
- Evidence of marketing quality, not a portal clone.
- Area guides
- Genuinely useful local content that attracts vendors.
What moves the needle
- Valuation request as the dominant call to action on every page
- It is the only action that produces revenue.
- Exceptional property photography and floorplans
- Vendors read your existing listings as a preview of their own.
- Fee structure stated openly
- Online agents compete on published fees; silence looks evasive.
- Local area guides
- Attracts vendors researching the market and supports local search.
- Landlord fee and service levels published
- Lettings management is recurring revenue and is bought on clarity.
Trust signals we put on every page: Property photography quality · Sold and let evidence · Redress scheme membership · Client money protection
Concept build
What a estate agency website could look like.
The site opens as a poster: "Find your HOME" cut clean out of a stone-coloured sheet, with the Exe estuary seen from the air showing through the letters. Scroll, and the camera falls through the O of HOME into Devon, then keeps going: down to a village lane, onto a Georgian front, up to a dark green front door, which swings open on its hinge into a cream entrance hall. Five photographs, one continuous journey, and it says what an estate agent is for better than any headline, because it is the journey every buyer is making.
Also relevant: Penrose Accounting
The market, in real numbers
26,090
estate and letting agencies registered across 375 UK local authorities.
Source: ONS UK Business Counts, SIC 68310, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Westminster | 1,080 |
| Barnet | 575 |
| Birmingham | 460 |
| Camden | 450 |
| Hackney | 445 |
| Leeds | 310 |
| Redbridge | 300 |
| Kensington and Chelsea | 295 |
| Manchester | 280 |
| Tower Hamlets | 280 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Estate Agents: what people ask us
How do I look established without exaggerating?
Name your people, show your qualifications and registrations, be specific about who you work with, and publish something that demonstrates you know what you are talking about. Vague claims about excellence read as filler; specifics read as competence.
How important is photography, really?
In visual trades it is the entire decision. Customers shortlist from photographs and read the words afterwards, if at all. It is worth paying a photographer for half a day once a year - it will change the size of the jobs you are asked to quote for more than anything else you could spend the money on.
Should I put my prices on my website?
Almost always yes. Hiding prices loses more enquiries than it protects, because people assume the worst and go to a competitor who publishes theirs. If your pricing genuinely varies, publish a range and explain in one sentence what moves it - that converts far better than "contact us for a quote".
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Read →Let’s get your estate agency phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.