Websites for gyms & fitness studios
Websites for gyms and studios where the real job is answering "would I feel out of place here" before anyone gets near a membership price.
What they need →Websites for personal trainers
Websites for personal trainers that win the work.
Websites for personal trainers that make clear who you train, what it costs and how to start - and turn a follower into a paying client without a week of DMs. From £99 a month, live in 3 working days.
Your customers
How people actually choose a personal trainer.
People hire a personal trainer at a turning point: a wedding, a birthday with a zero in it, a health scare, a new baby, a gym membership they are not using. The unspoken question is whether this person will judge them, and they read everything through that lens. They want to see who you train - beginners, older adults, new mums, strength athletes - and whether people like them get results they would be pleased with. They want to know the price per session or per month, where training happens, and whether there is a consultation first. Many follow a trainer on Instagram for months before they get in touch. Local clients also search for a PT near their gym or their home, and some want online coaching instead.
When demand peaks. January is the biggest month by far, followed by the spring run-up to summer and weddings, and a September restart.
The problem
What most personal trainers websites get wrong.
Most PTs rely on Instagram and a link-in-bio, which is fine for followers and useless for someone searching for a personal trainer in their town. When there is a site, it is often a template built around the trainer's physique, with stock photos of models and no prices. That puts off exactly the beginner who is most likely to pay for coaching. A PT site should be specific about who you help, show real clients with their permission and without exaggerated before-and-after promises, publish prices or packages, and offer a free consultation booking. Results claims need care too: the ASA expects weight-loss and health claims to be substantiated.
What it has to do
The jobs a personal trainer website is built for.
Free consultation booking
A low-pressure first conversation is how almost every PT client starts.
Package or monthly plan purchase
Block bookings and monthly coaching are more predictable than single sessions.
Online coaching sign-up
Opens up clients beyond the gym you train in.
The pages we build for you
- Home
- Who you train, what it costs and how to start.
- Services
- One-to-one, small group, online coaching - each with price and format.
- About
- Qualifications, approach, and why you train the people you do.
- Client stories
- Real clients, with permission, described honestly.
- Where we train
- Gym, studio, park or home - with access details.
- Book a consultation
- Short form or calendar booking.
What moves the needle
- Clear statement of who you specialise in
- Clients want a trainer for people like them, and specificity beats "all abilities welcome".
- Published session or package prices
- Hidden prices lose the cautious beginner who will not message to ask.
- Free consultation booking
- The standard first step, and a calendar booking removes back-and-forth.
- Results claims written within ASA rules
- Weight-loss and health claims need to be realistic and substantiated.
- Real photography of you training real clients
- Answers "will I fit in" far better than a stock athlete.
Trust signals we put on every page: Level 3 Personal Trainer qualification · CIMSPA membership · Insurance · First aid certificate · Specialist certifications such as pre- and post-natal or exercise referral
Concept build
What a personal trainer website could look like.
Personal training is sold on energy and on trust, so the page opens as a sports poster rather than a website. An electric-blue canvas carries three rows of giant condensed Anybody type, "Stronger / than last / year", running in opposite directions behind a cut-out athlete. A second copy of the same rows runs in step over her, masked to her silhouette, so volt outlines keep crossing her body and the type seems to pass through her.
Also relevant: Forge Strength Club
The market, in real numbers
5,535
sports and recreation instruction businesses, including fitness and yoga instruction registered across 361 UK local authorities.
Source: ONS UK Business Counts, SIC 85510, 2025. Open Government Licence v3.0.
| Local authority | Businesses |
|---|---|
| Buckinghamshire | 70 |
| North Yorkshire | 65 |
| Leeds | 60 |
| Wiltshire | 60 |
| Cheshire East | 55 |
| Birmingham | 55 |
| Cornwall | 55 |
| Somerset | 55 |
| Barnet | 50 |
| Camden | 45 |
£299to set up
£99a month
3working days to launch
You approve it before anything goes live.
Designed from scratch, every word written for you, hosting and Google setup included. Or pay £1,795 once and £49 a month with no minimum term.
Questions
Personal Trainers: what people ask us
Should I put my personal training prices on my website?
Yes, as session or package prices with what each includes. Beginners are the clients most likely to pay for a trainer and the least likely to message a stranger to ask about money. A clear price, next to a free consultation offer, converts better than "DM for rates".
Can I use client before-and-after photos on my PT website?
Yes, with the client's written permission and without exaggerating what is typical. The ASA expects weight-loss and body-change claims to be realistic and substantiated, and results that imply everyone will get the same outcome can cause problems. Real clients described honestly are also more convincing than dramatic transformations.
I already have a busy social page. Do I need a website?
A social profile cannot be found by someone searching for a barber near them, cannot show a current price list clearly, cannot take a booking without a conversation, and belongs to the platform rather than to you. It works well alongside a website and badly instead of one.
Can you add online booking?
Yes. Every plan includes a booking-request form, live-availability booking can be added to any plan (quoted on your call) and comes as standard on Pro, and we can connect whichever booking system suits your business rather than forcing you onto ours. For appointment businesses it is usually the highest-return feature on the site, because the phone going unanswered while you are working is a constant source of lost bookings.
Related businesses and guides
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Read →Let’s get your personal trainer phone ringing.
£299 setup, then £99 a month. Live in 3 working days. Tell us what your business does - we reply the same working day.